Okay, if it's not your cup of tea, that's your opinion. Don't read/watch it. I don't particularly like sci-fi, but I don't go around saying that people who are Trekkie's or Star Wars fanatics are no life losers who live in their parents' basement. A person's tastes are their own. If they like something I don't, I may question why, or give my opinion as to why I don't like it, but I would never tell them that they are wrong for it, or judge them.
Judging people is what really needs to stop. So what someone likes something you don't that happens to be popular? That doesn't make them a brainless zombie. (Although, I do have to question if Justin Bieber fans have a brain. I mean really.... Anyone see the video where girls were defending him for spitting on a fan and threatening to kill his grandmother? The rumors were fake of course, but who the hell would defend someone for talking about killing their grandmother!?!)
If something is popular, it automatically draws attention, and once it does, everyone wants a piece of it. There's nothing wrong with it, unless you're upset that they're making a profit off of something that you don't enjoy. I could see if it was something that was actually doing damage to the world, like instigating fights between races, or creating violence against a certain culture. Do I think paranormal romances are good? Not particularly, but I can understand why they have their charm. Do I believe anyone who reads romance novels is a lonely person who can't find their own relationship? My grandmother owned practically every romance novel known to man, and she certainly wasn't the type, if anything I honestly could not understand why she liked them, they completely clashed with her personality.