That word triggers me.
hype1
[hahyp] Informal.
Spell Syllables
verb (used with object), hyped, hyping.
1.
to stimulate, excite, or agitate (usually followed by up):
She was hyped up at the thought of owning her own car.
2.
to create interest in by flamboyant or dramatic methods; promote orpublicize showily:
a promoter who knows how to hype a prizefight.
3.
to intensify (advertising, promotion, or publicity) by ingenious orquestionable claims, methods, etc. (usually followed by up).
4.
to trick; gull.
noun
5.
exaggerated publicity; hoopla.
6.
an ingenious or questionable claim, method, etc., used in advertising,promotion, or publicity to intensify the effect.
7.
a swindle, deception, or trick.
[spoili]Otherwise, Tennant? I'm in.[/spoili]