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Not only do some mothers choose not to breastfeed their newborns due to this sexualization of the female breast, women often choose not to nurse their babies because they don't want to "ruin" their breasts. It's sort of mind-boggling that women perfectly capable of breast feeding (obviously, not all mothers are able to breast feed for a variety of reasons) choose to deny their infants breast milk in order to keep them in tip-top condition for public display. Similarly, Jillian Michaels' recent statement that pregnancy would ruin her body falls in line with these sentiments. These attitudes and decisions reflect the internalization of the culture at large, a culture that defines women by the firmness of their asses, the perkiness of their breasts and the tautness of their bellies.