Eh, it's pretty good. Definitely not the best ice cream in the world, but they do have the advantage of having one of my favorite kinds of store bought: their Americone Dream flavor, which is vanilla ice cream with chocolate covered waffle cone pieces and caramel. Waffle cones are an important part of the ice cream experience for me, so whenever I buy ice cream at the store I'll usually go for a box of the kind with cones instead of a pint or whatever of just ice cream. Americone Dream has waffle cone pieces, so it's worthy of my purchase. I don't give a shit about any other kind of Ben & Jerry's ice cream existing, to be honest.