"Kony 2012," a video posted by advocacy group Invisible Children to raise awareness about the pernicious evil of Lord's Resistance Army (LRA) leader Joseph Kony, has already been viewed over 9 million times on YouTube since its release this week.
I absolutely agree that Uganda (and, for that matter, other African nations) are in need of more than the arrest of one heinous criminal and "some schools." He and his forces have left a path of abductions and mass murder in their wake for over 20 years.
But things to keep in mind: 1) Joseph Kony is not in Uganda and hasn't been for 6 years; 2) the LRA now numbers at most in the hundreds, and while it is still causing immense suffering, it is unclear how millions of well-meaning but misinformed people are going to help deal with the more complicated reality.
Additionally, the LRA does not have 30,000 mindless child soldiers. This grim figure, cited by Invisible Children in the film (and by others) refers to the total number of kids abducted by the LRA over nearly 30 years.
However there are several issues I have. The reason is, money. Plain and simple. Few in the US have heard about this. The thought of children in this situation grabs attention. People won't question what their told, or where their money is going, even if it goes to military dictators who are just almost as bad (the rest goes into their pockets and other business ventures). It's ignorance mixed with effective propaganda film making, and people who have little to no accountability and huge salaries; small amounts actually going to the charity, portions of that going to military dictators.
The group is in favor of direct military intervention, and their money supports the Ugandan Government's Army and various other military forces. The Ugandan army is riddled with accusations of rape and looting, but Invisible Children defends them, arguing that the Ugandan army is "better equipped than that of any of the other affected countries."
All in all, I think IC is treading in some rather dangerous waters now. It once was effective and relevant and is striving to maintain this effectiveness for good reasons. Their message is still crucial. However, their allergy to specificity and holistic strategies - essentially to get into the nitty-gritty of a long-term solution to east and central African problems and dig in for the long haul - worries me. They like the "here's something easy" approach too much. Also, their allergy to cooperation with other NGOs and groups like UNDP frightens me as well (in their videos they always look like the only folks on the ground, they may even say that a couple of times). I think that they need to broaden their approach and get away from the superficial blogosphere activism that makes development sound "easy as the click of a mouse."
If you want to help, these charities are better accounted for:
http://www.charitynavigator.org/index.cfm?bay=search.summary&orgid=4943
http://www.charitynavigator.org/index.cfm?bay=search.summary&orgid=3220
http://www.charitynavigator.org/index.cfm?bay=search.summary&orgid=8392