It's easy to vilify cult leaders, or dismiss their followers. But cult followers don't start out as mindless robots. What makes someone join a cult? What goes through their mind? What draws them to it? They could just be normal people, going to work, raising a family, paying a mortgage. Or they could be something else, someone else, ANYone else. They could be YOU. If you were a cult follower, how would it happen? What kind of cult would you join? Would you drink the Kool-Aid? Look at it through their eyes. Make them you.