A great way to save money is to buy off-brands (the store brand or generic brand. Eg: in Walmart, Great Value). However, a lot of people firmly believe there are a few things you HAVE to get the brand on, or else skip over. And just to set a context for this, I'm speaking of regular, recurring purchases like groceries, cleaning agents, and lightbulbs. Not big or 'investment' type purchases like mattresses, work shoes, or electronics. But lately for me the only things I don't buy off-brand are milk and tea, and that's for lack of the option. Tried generic ketchup, KD, cheezies, Coke/soda, hot dogs, couldn't taste a difference. I buy off-brand clothes if they're cheap, too. I find they last just as long as my more e pensive pieces of I take good care of them. What about you guys? Are you a brand person? Do you off-brand everything? Or maybe you have a short list of branded products on which you will "accept no substitute!" I gots to know!