Brovo's "why?" thread made me think it was going to be a thread full of people asking questions that they never understood the answers to. I am now disappointed by the lack of such a thread, so I'll start one myself. FIRST QUESTION: Why are there ads for hearing aids... on the radio? Your target audience -- people who need hearing aids but don't have any -- can't hear you. Or at least, not very well. A TV ad? That makes sense -- you can put words on the screen. You can have closed captions put in. It works. Radio ads, though... I just don't get it. And, like, you could argue that they're directed more at the friends and family of someone who needs hearing aids, but if that's the case, why do none of them seem to be framed that way? All the ones that I've heard are like "Are you having trouble hearing as well as you used to??" and all I can think is just "...The only people who could answer 'yes' to that are people who probably didn't comprehend the question in the first place." o_o I just don't see how hearing aid companies can think that radio ads are a good investment.