Modern Earth can be one of the hardest settings to expand upon, because we already have a huge existing model of information! Making a creative and unique modern setting is a special kind of challenge, especially if you're leaving fantasy and scifi twists like magical powers, aliens, or human mutations out. So, what kinds of creative spins do you enjoy in a realistic modern world? You can cite examples from books, movies, and TV shows as well as Roleplays you've been in and your own ideas that haven't been applied to anything yet. I like it when a writer goes out of their way to make the city/town unique. Whether by giving it a new, widely-believed superstition, or creating original businesses and attractions instead of the usual Wal-Mart, 7-11, and Denny's. (Nothing wrong with those, but making the local businesses original can make the setting more interesting, I find.