Something I've been wondering...

[Disgruntled Goat]

Toys in cereal boxes aren't that common anymore, but over here in America we try and make the BOX entertaining. We put in word searches, and puzzles and Spot-the-Difference games. I saw a Froot Loops box once where you cut out part of the box and fold it together into a toy. In America even cardboard must be entertaining, and not in the refrigerator box rocket ship way.

I think the epitome of it in England is now Easter Eggs.

It used to be just a chocolate egg, wrapped in foil, possibly in a box. Now the box has puzzles, or can be folded into some kind of toy/money bank, and it includes some sort of a web code. The egg itself now has to be accompanied by either chocolate bars, or it must contain sweets of some description. On top of this, it must also contain a toy, or a mug, or some kind of novelty item. EVERYTHING MUST BE ENTERTAINING.

Bonus points if the egg itself has stuff in the actual chocolate, like popping candy or honeycomb bits. Chocolate just isn't enough any more.