A lot of this is my personal opinion, and almost certainly doesn't apply to everyone, but here are a few things that I've noticed seem to make me less interested in clicking on an advertisement or request thread, and some things that do the reverse. Perhaps they will be helpful. Small Titles: A one-word title, especially if its a short word, is really easy to miss when scrolling. Its line takes up the same amount of space as a bigger title, but somehow, it's just easier to scroll past a small title. Vague Titles: Extra bad if the vagueness reeks of purple prose or melodrama. e.g.: "Mysterious...", "Darkness Falls", "The shadows", "Enter the Madness", and other vaguely dark/grim sounding stuff. I think my problem here is that it's so unclear what is being advertised (besides that it's going to be totally dark, man), that not only does it fail to grab interest (how can I be interested without knowing what it is?) but it also plants doubt about the OP's ability to describe what they're after; whether these doubts are justified or not is beside the point. Abundance of ASCII or other special characters This one is definitely personal; I find whole messages written in special characters just to make the font look different hard to read; plus sometimes my mobile can't interpret the characters used which makes it a guessing game. I don't want to read a title like that, and I definitely don't want to read whole posts like that. Character Names Diva Roleplays (roleplays about one character, where everyone else plays second fiddle/that character's support) are often characterized by introducing the Lead Character right away; sometimes even in the post title. I don't want to click on "Laura's Story", because it's almost certain the OP will be playing Laura and my job will be to tag along and make Laura's life interesting. No thanks. Uncertainty Sometimes we don't know what we want; it happens, but whether it's in real life or online, confidence sells. In my opinion, "Up for anything!" "Shoot me some ideas", "Character for hire" are all better than "Roleplay I guess..." "maybe a story or something'. Also I've suggested this before, but as a side note, if you don't know what you're after, it's helpful to those tasked with shooting you inspiration to let them know what you've enjoyed in the past. Citing books, movies, TV shows, and other kinds of stuff like that that you enjoy is helpful to figure out what works for you as well.