Name
Flo
Age
38
Canon
Progressive
Personality
Whether she's on air advertising car insurance or dealing with her unruly family at home, Flo often maintains a perky and upbeat attitude in any situation. With her retro style and sweet demeanor, Flo catches the eyes of many, something she uses to great advantage when promoting her favorite insurance provider. She strives to maintain a refined and conscientious
image, never going anywhere without a uniform always free of wrinkles and a face complete with heavy makeup. In Flo's own words,
"You've got to keep applying the lipstick. You have to do it every five minutes or else it's gone!" Though she can seem slightly manic at times, Flo is an attentive women who, more often than not, is the most sane woman in the room.
Backstory
Born within a lower-middle class family, Flo grew up a mundane life never thinking she was one for future fame and glory. Little Flo was always a positive and beaming girl in contrast to her other family members, but it wasn't until a tragic event occurred that the family was changed forever. Flo's grandmother and grandfather were caught in a tragic car accident that almost took both of their lives. Neither had car insurance, and so the expenses the family required for their care put a great strain on the little the family had. Flo's grandfather made a recovery, but Flo eventually lost her grandmother to the injuries she'd sustained. On the day of the funeral, Flo resolved to find car insurance that would be viable for her dire-straights family.
Even as her family fell into depression, Flo maintained hope. Her quest led her to Progressive, where she fell in love with their great policies and smart usage-based insurance program. She began working for the company as a cashier in her real life, but was eventually given the opportunity of representing the company in commercials as well. Impressed by her dedication and youthful demeanor, Progressive made Flo an icon, where she was soon joined in the ranks by the self-assured Brad and the Australian, Kitty.