EA itself is a soulless wench of a thing. And this seeps into the companies underneath its thumb in many ways, often seen in customer service and glitches/bugs. The minds behind the actual games, though, the individual development companies? Those tend to make marvelous things, especially since they have the money backing them of the large company. It's a mixed bag.
I personally love Bioware. That said, I don't think that their style is right for what fans are hoping for from a new Star Wars game and I'm not even sure I want them at the reins anyway. Plus they're busy with the new Mass Effect thing and DA3. Which I want them to make, so I think they're mostly out of the running for it.
I think, with what I've seen from Visceral, they're the best bet for getting to make this game and that excites me. :D
Besides, who would you want in charge of Star Wars, if not one of those, anyway? Meh. Though come to think, it would take Rockstar a decade or so, but they'd be an amusing choice for a version of the game where you play as a bounty hunter or something...