I've come to rely on it for things such as alarm clock, emergency, clock (especially since I no longer have a radio/clock in my car) and keepign in contact. However, similar to kitti, I almost ALWAYS have it on silent or vibrate so I often don't hear it go off and such. however if I can't find it I tend to freak out and go on a hunt...though some of that is conditioned into me because my mom frequently calls to check up on me while i'm at school and SHE freaks out on me if I don't pick up or call her back within a day. i've gotten upwards to 5 voicemails from her cuz I didn't hear my phone go off and didn't bother to check it until the end of the day. And once I left it at a friend's house and she tried to call me about something...couldn't get ahold of me, and then called the campus police to check on me >.> sooo yeah even though I use it mainly for texting, calling, and alarm/time, but i'm not CONSTANTLY on it usually...sometimes I barely look at it during the day